Turn Visibility Into Booked Clients With Ethical, Search-Driven Content.
Trusted SEO & Content Expertise in Mental Health and Wellness
WOSB-Certified SEO Consultant
NAMI Lead Presenter
Proven results: up to 62% email open rates
Built for Leaders: Founders, CEOs, and Mission-Driven Executives Trust Nafrini Communications for SEO, Content Strategy, and Brand Storytelling
Meet Natasha!
I’m Natasha Lettner, a health and wellness content strategist and SEO consultant, and the founder of Nafrini Communications.
The name Nafrini is rooted in the Ancient Egyptian language and symbolism, where it translates to “she brings beauty.” In this context, beauty is not aesthetic alone—it represents order, meaning, and intentional creation. That philosophy shapes how I approach every project: with strategic clarity, ethical search-driven insight, and storytelling that connects brands to the audiences they are meant to serve.
As a WOSB-certified business owner and mental health advocate, I specialize in helping therapists, wellness practices, and mental health brands grow their visibility online through ethical SEO, content strategy, and intentional storytelling—not trends, not gimmicks, but sustainable authority and trust.
In addition to my client work, I’m a Lead Presenter with NAMI Southeast Wisconsin and a public speaker who uses narrative-driven education to reduce stigma, build understanding, and inspire meaningful conversations around mental health.
Click below to read my story and discover how strategic storytelling and SEO-driven content can elevate your therapy practice or wellness brand—without compromising your values.
Special thanks to Executives Diary for featuring my journey.
What Sets Nafrini Communications Apart
I help health, wellness, and mission-driven brands grow visibility the right way — with clarity, credibility, and long-term trust.
Ethical, search-driven SEO for regulated industries
Built for healthcare, behavioral health, nonprofits, and wellness brands where trust isn’t optional.
→ Explore the Ethical SEO FrameworkStrategy rooted in psychology, not templates
Every content decision is grounded in user intent, behavior, and decision-making — not generic SEO formulas.
→ See how the framework worksExecutive-level storytelling aligned with search
Clear messaging that supports leadership goals, stakeholder trust, and sustainable growth.
→ Learn the methodologyA proven framework for visibility without shortcuts
Designed to earn authority, not manipulate algorithms — especially in AI-driven search environments.
→ Read the Ethical SEO Framework
Why Health, Wellness, and Behavioral Health Leaders Choose Strategic Marketing Partners
A Proven, Ethical Approach
Brand Discovery and Analysis
I start by clarifying your brand’s voice, values, and market position so your messaging connects with the right audience and supports sustainable growth.
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Strategic Communication Blueprint
I develop a search-informed strategy that guides your website, content, and campaigns—creating consistency across every channel and decision.
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Compelling Copywriting Expertise
From SEO-optimized website copy to ongoing content execution, I craft messaging designed to build trust, increase visibility, and support confident client decisions.
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Thorough Quality Assurance
Every deliverable is reviewed with precision to ensure accuracy, alignment, and polish—so your brand communicates with clarity and authority.
This process supports my SEO Foundations, Full Content Engine, and Enterprise Wellness Brand engagements.
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Testimonials
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Outcome: Media-ready messaging that delivered measurable results
“Natasha excels in public relations and digital communications. She built strong media relationships, crafted press releases that delivered results, and developed communication strategies that were both precise and creative—always on time.”
Ken Hanson, Founding CEO, Hanson Dodge
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Outcome: Campaign execution that stayed on track and elevated brand communication
“Natasha was indispensable to the success of our launch. Her writing, communication strategy, and follow-up kept the project moving smoothly and elevated the quality of our outreach.”
Jeff Bentoff, Bentoff Communications
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Outcome: Strategic civic engagement content that strengthened campaign impact and collaboration
“Natasha is a talented writer—responsive, professional, and deeply invested in her work. Collaborating with her on meaningful civic engagement projects strengthened our campaign efforts, and her dedication consistently showed through in both strategy and execution. I would hire her again without hesitation.”
Kiana Stockwell (she/her)
Digital Campaigns Manager, GoSocify -
Outcome: Strategic messaging that clarified the ideal customer and strengthened campaign performance
“Natasha was an absolute pleasure to work with. She’s incredibly timely, collaborative, and receptive to feedback. What stood out most was her ability to deeply understand our ideal customer and translate that insight into meaningful, strategic work. The entire process was smooth, efficient, and enjoyable.”
Lauren Howlett, Marketing Manager, Introhive
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Outcome: Reliable execution and elevated client-facing content
“Natasha combines creativity, reliability, and clear communication. Her proactive approach consistently elevated both the quality and impact of our client work.”
Sarah Best, CEO, Sarah Best Strategy