CASE STUDY

25th Silver Jubilee

Strategic Communications & Community Engagement

Wauwatosa Public Library Foundation

As Director of Communications for the Wauwatosa Public Library Foundation, I lead strategic communications, donor engagement, and community outreach initiatives that strengthen organizational visibility, deepen stakeholder relationships, and support philanthropic giving.

For the Foundation's 25th Silver Jubilee, I oversee an integrated communications strategy designed to build event awareness, engage donors and community partners, and support fundraising objectives. Working closely with board leadership, event committees, designers, photographers, and copywriters, I help translate strategic goals into coordinated campaigns across email marketing, newsletters, social media, and event collateral. Through collaborative planning, messaging development, creative direction, and campaign coordination, I ensure communications remain consistent, purposeful, and aligned with the Foundation's mission.

25th Silver Jubilee | Digital Event Invitation Branded promotional graphic developed as part of the Wauwatosa Public Library Foundation's integrated communications campaign. The invitation supports event awareness, community outreach, and donor enga
Digital Campaign Creative | 25th Silver Jubilee Animated promotional graphic developed as part of the Wauwatosa Public Library Foundation's integrated event marketing campaign. Under my communications leadership, creative assets support coordinated

Social Media Strategy & Campaign Execution

As Director of Communications, I lead the Wauwatosa Public Library Foundation's social media strategy, overseeing campaign messaging, content planning, scheduling, and publishing.

For the 25th Silver Jubilee, I collaborate with the Communications Committee and creative contributors to deliver coordinated campaigns that increase event visibility, recognize community partners and honorees, strengthen donor engagement, and support fundraising initiatives.

View the Social Media Campaign
Leadership Award | Beth Jaworski Honoree recognition graphic developed for the 25th Silver Jubilee social media campaign, celebrating community leadership and supporting event awareness through coordinated storytelling and digital promotion.
Community Sponsor Recognition | 25th Silver Jubilee Sponsor recognition graphic highlighting the businesses, organizations, and community partners supporting the Wauwatosa Public Library Foundation's 25th Silver Jubilee. Developed as part of the int
Future Leader Awards | Youth & Community Recognition Promotional graphic highlighting five outstanding student honorees recognized at the Wauwatosa Public Library Foundation's 25th Silver Jubilee. Part of an integrated social media campaign celebrat
Lifetime Achievement Award | Linda & Fred Burg Promotional graphic recognizing Linda and Fred Burg as recipients of the Lifetime Achievement Award at the Wauwatosa Public Library Foundation's 25th Silver Jubilee. Part of a coordinated social media c

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